General News
19 July, 2024
TV show to drop a line in the Wimmera
Some of Horsham's favourite fishing spots will be showcased on national TV on Sunday.
The Fishing Show, with an average viewer audience of 100,000 per episode, will broadcast an episode filmed at Taylor’s Lake, Green Lake, Lake Toolondo, Wimmera River and Lake Wartook, at 12pm on the free-to-air channel 7MATE.
Horsham Rural City Council worked with producers, who also featured the riverfront at Sawyer Park.
Council CEO Sunil Bhalla said recreational fishing was one of the municipality’s best tourism selling points.
“Fishing is a primary reason an increasing number of people visit our region,” he said.
“We are lucky to have some of the state’s best trout fishing locations in the lakes at the southern parts of our municipality and the Wimmera River has its own special character that is becoming increasingly popular."
Council engaged Wimmera Catchment Management Authority CEO David Brennan to feature in the episode.
“Parts of the episode were filmed in Horsham, where the show’s presenters cooked their catch using the new riverfront barbecues at Sawyer Park,” Mr Bhalla said.
“Exposure on the television program will be further enhanced through advertising in fishing magazines and through banner ads promoting the municipality’s fishing and tourism credentials.”